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Shari Loessberg
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Robert C. Pozen
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
William Kenneth Aulet
Ethernet Inventors Professor of the Practice at the MIT Sloan School of Management
William F. Pounds
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Michael Stewart Scott Morton
Jay W. Forrester Professor of Management (Emeritus), Professor, Technological Innovation, Entrepreneurship, and Strategic Management, Emeritus
Brian P. Halligan
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
MIT Sloan professor uses new method to identify consumer demand trends and improve profits
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.