S.P. Kothari
Gordon Y Billard Professor of Accounting and Finance, Professor, Accounting
Gordon Y Billard Professor of Accounting and Finance, Professor, Accounting
Nanyang Technological University Professor of Accounting, Professor, Accounting
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.