John D. Sterman
Jay W. Forrester Professor of Management, Professor, System Dynamics and Engineering Systems
Jay W. Forrester Professor of Management, Professor, System Dynamics and Engineering Systems
School of Management Distinguished Professor of System Dynamics and Organization Studies, Professor, System Dynamics
Assistant Professor, Work and Organization Studies, Assistant Professor, Work and Organization Studies
Sarofim Family Career Development Associate Professor, Associate Professor, Work and Organization Studies, Associate Professor, Work and Organization Studies
Leon and Anne Goldberg Professor of Humanities, Professor of Sociology and Anthropology
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
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In 2015, when Dan Schulman became CEO of PayPal, a digital payments company, many people thought of it as the button they clicked when paying for online purchases. In 2015, PayPal embarked on a new mission: using technology to democratize financial services. In Schulman’s words, it would “turn the ...
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This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...