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Ideas Made to Matter Artificial Intelligence

When humans and AI work best together

By Brian Eastwood

A combination of AI and humans works best in tasks where humans outperform AI and in those that involve creating content.

Feb 3, 2025
Read Article
Ideas Made to Matter Digital Economy

How to create business value through digital sustainability

By Brian Eastwood

Without a clear strategy, corporate sustainability efforts often represent sunk costs. New research explains how to align digital sustainability with corporate goals.

Mar 14, 2025
Read Article
Ideas Made to Matter Artificial Intelligence

Practical AI ideas from MIT Sloan Management Review

By Brian Eastwood

Colgate-Palmolive, Sanofi, and other firms are making generative AI work for them in ways both big and (intentionally) small.

Apr 1, 2025
Read Article
Ideas Made to Matter Artificial Intelligence

These human capabilities complement AI’s shortcomings

By Brian Eastwood

The work tasks that AI is least likely to replace are those that depend on uniquely human capacities, such as empathy, judgment, ethics, and hope.

Jun 10, 2025
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Ideas Made to Matter Artificial Intelligence

Big-picture AI: Ideas from MIT Sloan Management Review

By Brian Eastwood

Enterprises racing to adopt AI must be wary of giving into hype, downplaying ethical concerns, and focusing on use cases that won’t generate real value.

Jul 7, 2025
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Ideas Made to Matter Artificial Intelligence

4 human financial services activities that AI can’t do

By Brian Eastwood

Artificial intelligence improves efficiency in risk management and compliance, but humans are still best for customer-facing tasks, a new study finds.

Jul 18, 2025
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Ideas Made to Matter Artificial Intelligence

How to break the ‘AI hype cycle’ in your organization

By Brian Eastwood

Akamai CTO Robert Blumofe offers four tips for business leaders striving to empower employees with the right tools and best use cases.

Jul 21, 2025
Read Article
Ideas Made to Matter Platform Strategy

How to build a successful multi-sided platform

By Brian Eastwood

A Salesforce case study shows how organizations can make sure digital platforms meet the needs of customers, partners, and internal developers.

Aug 13, 2024
Read Article
Ideas Made to Matter Artificial Intelligence

New research examines ways the generative AI marketplace might evolve

By Brian Eastwood

The race for dominance in the AI marketplace hinges on who controls its complementary assets, researchers assert.

Sep 4, 2024
Read Article
Ideas Made to Matter Innovation

Ideas for innovation from MIT Sloan Management Review

By Brian Eastwood

Large enterprises don’t have to move slowly. Here are three ways to unlock fresh innovation.

Oct 7, 2024
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