John R. Hauser


John R. Hauser

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John R. Hauser is the Kirin Professor of Marketing at the MIT Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology.

He has served MIT as Head of the MIT Marketing Group, Head of the Management Science Area, Research Director of the Center for Innovation in Product Development, and co-director of the International Center for Research on the Management of Technology.

He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and three other books. He is a former editor of Marketing Science. He has published over one hundred scientific papers.

Hauser has been the winner or finalist for over twenty best paper awards, and his students have won a variety of best dissertation awards. He has been recognized with the Converse Award for contributions to the science of marketing; the Parlin Award, the oldest award offered by the American Marketing Association for contributions to marketing research; the Buck Weaver Award for lifetime contributions to the theory and practice of marketing science; and the Churchill Lifetime Achievement Award for contributions to marketing research. He received an award from the MIT Sloan School for outstanding teaching in the Master's program. 

Hauser has consulted for a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management and has been an expert witness in over seventy-five cases. He is a founder and principal at Applied Marketing Science, Inc.; a fellow of INFORMS; an inaugural fellow of the INFORMS Society of Marketing Science (ISMS); and serves on many editorial boards. He is an affiliate of both the Analysis Group and Cornerstone Research. He has served as an academic trustee of the Marketing Science Institute, a founding officer of ISMS, a Departmental Editor at Management Science, an associate editor at the Journal of Marketing Research. 

Hauser holds an SB and an SM in electrical engineering, an SM in civil engineering, and an ScD in operations research, all from MIT. He holds an honorary doctorate from the Erasmus School of Economics.


Hauser receives honorary doctorate

"Website Morphing" has won an Emerald Management Reviews Citation of Excellence

John Hauser and John Little were elected as inaugural Fellows of ISMS

John Hauser paper reprinted for the January/February 2008 special issue of Marketing Science


"Soul and Machine (Learning)."

Proserpio, Davide, John R. Hauser, Tomomichi Amano, Alex Burnap, Tong Guo, Dokiun Lee, Xiao Liu, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. Marketing Letters Vol. 31, No. 4 (2020): 393-404. Download Paper.

"Is Deep Learning a Game Changer for Marketing Analytics?"

Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. MIT Sloan Management Review Vol. 61, No. 2 (2020): 71-76. Download Paper.

"The Strategic Implications of Scale in Choice-Based Conjoint Analysis."

Hauser, John R., Felix Eggers, and Matthew Selove. Marketing Science Vol. 38, No. 6 (2019): 1059-1081. Appendices.

"Leveraging the Power of Images in Predicting Product Return Rates."

​Dzyabura, Daria, Siham El Kihal, John R. Hauser, and Marat Ibragimov, MIT Sloan Working Paper 5856-19. Cambridge, MA: MIT Sloan School of Management, February 2021.

"Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach."

Burnap, Alex, John R. Hauser, and Artem Timoshenko, MIT Sloan Working Paper 5814-19. Cambridge, MA: MIT Sloan School of Management, January 2020.

"Recommending Products When Consumers Learn their Preference Weights."

Dzyabura, Daria and John R. Hauser. Marketing Science Vol. 38, No. 3 (2019): 417-441. Download Paper.

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