John R. Hauser


John R. Hauser

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John R. Hauser is the Kirin Professor of Marketing at the MIT Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology.

He has served MIT as Head of the MIT Marketing Group, Head of the Management Science Area, Research Director of the Center for Innovation in Product Development, and co-director of the International Center for Research on the Management of Technology.

He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and three other books. He is a former editor of Marketing Science. He has published over one hundred scientific papers.

Hauser has been the winner or finalist for over twenty best paper awards, and his students have won a variety of best dissertation awards. He has been recognized with the Converse Award for contributions to the science of marketing; the Parlin Award, the oldest award offered by the American Marketing Association for contributions to marketing research; the Buck Weaver Award for lifetime contributions to the theory and practice of marketing science; and the Churchill Lifetime Achievement Award for contributions to marketing research. He received an award from the MIT Sloan School for outstanding teaching in the Master's program. 

Hauser has consulted for a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management and has been an expert witness in over seventy-five cases. He is a founder and principal at Applied Marketing Science, Inc.; a fellow of INFORMS; an inaugural fellow of the INFORMS Society of Marketing Science (ISMS); and serves on many editorial boards. He is an affiliate of both the Analysis Group and Cornerstone Research. He has served as an academic trustee of the Marketing Science Institute, a founding officer of ISMS, a Departmental Editor at Management Science, an associate editor at the Journal of Marketing Research. 

Hauser holds an SB and an SM in electrical engineering, an SM in civil engineering, and an ScD in operations research, all from MIT. He holds an honorary doctorate from the Erasmus School of Economics.


Hauser receives honorary doctorate

November 8, 2016

Hauser honored with Buck Weaver Award

April 30, 2013

Hauser honored with Churchill Award

August 1, 2011

"Website Morphing" has won an Emerald Management Reviews Citation of Excellence

January 1, 2010

John Hauser paper reprinted for the January/February 2008 special issue of Marketing Science

February 1, 2008

Hauser listed as a Highly Cited Researcher

November 2, 2006

Hauser chosen as an INFORMS Fellow

June 1, 2006

John Hauser and John Little were elected as inaugural Fellows of ISMS

May 1, 2006

Hauser honored with Parlin Award

December 1, 2001

Hauser wins Converse Award

May 31, 1996

Hauser wins Excellence in Teaching Award

May 14, 1994


"Chapter: Supply Side Considerations When Using Conjoint Analysis in Litigation."

Befurt, Rene, Felix Eggers, and John R. Hauser (Edward Elgar Publishing, Natalie Mizik and Dominique Hanssens, Eds.). Handbook of Marketing Analytics: Methods and Applications in Marketing, Public Policy & Litigation (2024).

Faculty: John R. Hauser
"From Clicks to Returns: Website Browsing and Product Returns."

Ibragimov, Marat, Siham El Kihal, and John R. Hauser, MIT Sloan Working Paper 6967-24. Cambridge, MA: MIT Sloan School of Management, 2024. Appendices.

Faculty: John R. Hauser
"Product Aesthetic Design: A Machine Learning Augmentation."

Alex Burnap, John R. Hauser, and Artem Timoshenko. Marketing Science Vol. 42, No. 6 (2023): 1029-1056.

"Leveraging the Power of Images in Predicting Product Return Rates."

Daria Dzyabura, Siham El Kihal, John R. Hauser, and Marat Ibragimov. Marketing Science Vol. 42, No. 6 (2023): 1125-1142. Download Paper.

Faculty: John R. Hauser
"Real-time Adaptive Randomization of Clinical Trials."

Liberali, Gui, Eric Boersma, Hester Lingsma, Jasper Brugts, Diederik Dippel, Jan Tijssen, and John R. Hauser, MIT Sloan Working Paper 6968-24. Cambridge, MA: MIT Sloan School of Management, May 2024. Appendix.

Faculty: John R. Hauser
"Identifying Customer Needs from User-Generated Content."

​Timoshenko, Artem and John R. Hauser. Marketing Science Vol. 38, No. 1 (2019): 1-20. Download Paper.

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