3 ways to improve social media platforms for everyone
Experts recommend using responsible artificial intelligence, misinformation interventions, and decentralized platforms to address some of social media’s flaws.
Faculty
Sinan Aral a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist. He is the David Austin Professor of Management, Marketing, IT and Data Science at MIT, Director of the MIT Initiative on the Digital Economy (IDE) and a founding partner at Manifest Capital. He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012) and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently on the advisory boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Center for Responsible Media Technology and Innovation in Bergen, Norway and C6 Bank, one of the first all-digital banks of Brazil.
His research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, a Fulbright Scholarship, and the Jamieson Award for Teaching Excellence (MIT Sloan’s highest teaching honor). In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40.” In 2018, he became the youngest ever recipient of the Herbert Simon Award of Rajk László College in Budapest, Hungary. In the same year, his article on the spread of false news online was published on the cover of Science and became the second most influential scientific publication of the year in any discipline, and his TED talk on “Protecting Truth in the Age of Misinformation,” which received over two million views in nine months, set the stage for today’s modern solutions to the misinformation crisis.
Sinan’s first book, The Hype Machine, which was named a 2020 Best Book on Artificial Intelligence by WIRED, a 2020 Porchlight Best “Big Ideas and New Perspectives” Book Award Winner and among the Best New Technology Books and Best New Economy Books to Read in 2021 by BookAuthority, became an instant classic.
Sinan earned his PhD at MIT and completed his Master’s degrees at the London School of Economics and at Harvard University. You can find him on Twitter @sinanaral and on Instagram @professorsinan.
Aral, Sinan K., and Paramveer S. Dhillon. Management Science. Forthcoming.
Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. Management Science. Forthcoming. arXiv Preprint.
Aral, Sinan, and Paramveer S. Dhillon. Management Science. Forthcoming. Supplemental Materials. SSRN Preprint.
Holtz, David, Ruben Lobel, Inessa Liskovich, and Sinan K. Aral, MIT Sloan Working Paper 6264-20. Cambridge, MA: MIT Sloan School of Management, December 2022.
Holtz, David, Benjamin Carterette, Praveen Chandar, Zahra Nazari, Henriette Cramer, and Sinan K. Aral, MIT Sloan Working Paper 6263-20. Cambridge, MA: MIT Sloan School of Management, December 2022.
Taylor, Sean J., Lev Muchnik, Madhav Kumar, and Sinan Aral. Nature Human Behaviour Vol. 7, (2022).
Experts recommend using responsible artificial intelligence, misinformation interventions, and decentralized platforms to address some of social media’s flaws.
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This self-paced online course is the definitive guide to harnessing social media effectively and ethically to achieve your organizational goals.
This program provides you with an overview of the best approaches and practices in digital marketing measurements and analysis, and offers an understanding of how these tools can be integrated to inform strategic direction.