Sinan Aral

Faculty

Sinan Aral

Support Staff

Get in Touch

Title

About

Academic Groups

Academic Area

Centers & Initiatives

Sinan Aral a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist. He is the David Austin Professor of Management, Marketing, IT and Data Science at MIT, Director of the MIT Initiative on the Digital Economy (IDE) and a founding partner at Manifest Capital. He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012) and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently on the advisory boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Center for Responsible Media Technology and Innovation in Bergen, Norway and C6 Bank, one of the first all-digital banks of Brazil.

His research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, a Fulbright Scholarship, and the Jamieson Award for Teaching Excellence (MIT Sloan’s highest teaching honor). In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40.” In 2018, he became the youngest ever recipient of the Herbert Simon Award of Rajk László College in Budapest, Hungary. In the same year, his article on the spread of false news online was published on the cover of Science and became the second most influential scientific publication of the year in any discipline, and his TED talk on “Protecting Truth in the Age of Misinformation,” which received over two million views in nine months, set the stage for today’s modern solutions to the misinformation crisis.

Sinan’s first book, The Hype Machine, which was named a 2020 Best Book on Artificial Intelligence by WIRED, a 2020 Porchlight Best “Big Ideas and New Perspectives” Book Award Winner and among the Best New Technology Books and Best New Economy Books to Read in 2021 by BookAuthority, became an instant classic.

Sinan earned his PhD at MIT and completed his Master’s degrees at the London School of Economics and at Harvard University. You can find him on Twitter @sinanaral and on Instagram @professorsinan.

Honors

Sinan Aral honored with best paper award

Aral and Eckles win for a working paper

Aral’s efforts to address “fake news” recognized

Sinan Aral appointed to Scientific Advisory Board

Thinkers50 recognizes Aral

Aral wins Herbert Simon Award

"Fake news" research among the most discussed papers of 2018

Publications

"​Reducing Interference Bias in Online Marketplace Pricing Experiments."

Holtz, David, Ruben Lobel, Inessa Liskovich, and Sinan K. Aral. Management Science. Forthcoming. arXiv Preprint.

"Targeting for Long Term Outcomes."

Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan K. Aral. Management Science. Forthcoming. arXiv Preprint.

"Understanding the Returns to Integrated Enterprise Systems: The Impacts of Agile and Phased Implementation Strategies."

Wang, Hongchang, Sinan K. Aral, Erik Brynjolfsson, Chris Gu, and Duncan J. Wu. Management Information Systems Quarterly. Forthcoming.

"Are Blockchain Ecosystems Centralizing or Decentralizing? A Framework for Longitudinal Analysis."

Ju, Harang, Madhav Kumar, Ehsan Valavi, and Sinan K. Aral, MIT Sloan Working Paper 6972-23. Cambridge, MA: MIT Sloan School of Management, December 2023.

"Information Rules Revisited."

Ju, Harang, Madhav Kumar, Ehsan Valavi, and Sinan K. Aral, MIT Sloan Working Paper 6974-23. Cambridge, MA: MIT Sloan School of Management, December 2023.

"Measuring Social Media Network Effects: Evidence from Online Choice Experiments."

Aral, Sinan K., Seth G. Benzell, Avinash Collis, and Christos Nicolaides, MIT Sloan Working Paper 6975-23. Cambridge, MA: MIT Sloan School of Management, December 2023.

Load More

Recent Insights

Action Learning

Rethinking urban mobility in Europe

The City of Leuven, Belgium sought to leverage digital technologies and advanced analytics to promote sustainable urban mobility. To make this happen, the city collaborated with global digital engineering company and Smart Industry leader Akkodis – and a team of Master of Business Analytics (MBAn) students taking Analytics Lab (A-Lab) couldn’t wait to join in.

Read More
Alumni

How These Sloanies Are Propelling Startups Across MIT

At milemark•capital, three Sloan Fellows MBA program alumni and their professor are investing in early-stage startups propelled by diverse founders and AI.

Read More
Load More

Media Highlights

Load More

Executive Education

Executive Education Course

Machine Learning in Business

Machine learning, a branch of artificial intelligence, is the science of programming computers to improve their performance by learning from data. Dramatic progress has been made in the last decade, driving machine learning into the spotlight of conversations surrounding disruptive technology. This six-week online program from the MIT Sloan School of Management and the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL) aims to demystify machine learning for the business professional – offering you a firm, foundational understanding of the advantages, limitations, and scope of machine learning from a management perspective.

  • Oct 4-Nov 21, 2023
  • Aug 7-Sep 24, 2024
  • Apr 4-May 21, 2024
  • Feb 7-Mar 26, 2024
  • Oct 16-Dec 3, 2024
  • Jun 5-Jul 23, 2024
View Course
Executive Education Course

Social Media Strategy

This self-paced online course is the definitive guide to harnessing social media effectively and ethically to achieve your organizational goals.

  • Oct 11-Nov 28, 2023
  • Sep 18-Nov 5, 2024
  • Apr 17-Jun 4, 2024
View Course
Load More