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Market research is essentially a prediction problem. MIT Sloan’s John Horton says organizations should consider using generative AI to simulate the effects of their decisions before they make them.

A report from the MIT Working Group on Generative AI & the Work of the Future identifies three principles and seven outcomes that ensure that jobs are better, not just faster, with AI.

A new study found that developers using AI tools can write much more code than those working without AI, but they don’t release as much new software.

Professional service advisers are seen as more capable than AI — but that advantage fades when clients feel ashamed. An MIT Sloan study shows when people prefer AI’s nonjudgmental assistance.

In his new book, MIT Sloan School of Management’s Paul Cheek argues that companies lose competitive ground when they keep humans in the loop on decisions that AI can make more efficiently.

MIT Sloan’s Bill Aulet and Jenny Larios Berlin explore how founders can combine artificial intelligence with the principles of Disciplined Entrepreneurship to move from concept to market more quickly.

MIT Sloan’s Andrew McAfee said the future of tech-driven companies is young firms on the West Coast — and that Europe will continue to fall behind.

Enterprises must address complex ethical issues surrounding AI or risk exposure to myriad financial, legal, and reputational risks. Here’s a framework to protect your organization.

The rising energy demands of AI and data centers threaten corporate net zero commitments and worsen climate change. But can AI also help develop climate solutions? MIT Sloan researchers investigate.

A new research briefing explains how semantic layers make enterprise data more accessible and understandable by humans and machines.