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Charles Kane
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
Simon Johnson
Ronald A. Kurtz (1954) Professor of Entrepreneurship, Professor, Global Economics and Management
MIT Sloan professor uses new method to identify consumer demand trends and improve profits
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.