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Mud Bay's Good Jobs Journey
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This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...
Quest Diagnostics (A): Improving Performance at the Call Centers
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In July 2015, MaryAnn Camacho joined Quest Diagnostics’s National Customer Service (NCS) organization as its Executive Director. Quest was the leading provider of diagnostic services and solutions in the United States. Camacho was hired to turn around an organization that had gone through a complex ...
Faculty & Research Centers
The MIT Sloan Marketing Group faculty is engaged in award-winning research projects that cross disciplinary lines and explore new concepts, ideas, and methods.
PayPal and the Financial Wellness Initiative
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In 2015, when Dan Schulman became CEO of PayPal, a digital payments company, many people thought of it as the button they clicked when paying for online purchases. In 2015, PayPal embarked on a new mission: using technology to democratize financial services. In Schulman’s words, it would “turn the ...
PhD Students
PhD students in the marketing group benefit from the teaching, research, and mentorship of MIT Sloan’s world-renowned faculty.