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Sharmila C. Chatterjee
Academic Head, Enterprise Management Certificate; Senior Lecturer, Marketing
IWER Research Seminar Series
IWER hosts a weekly seminar on Tuesdays during the academic year. One of the longest-running seminar series at MIT, it features presentations by work and employment researchers from around the world.
Publications and Working Papers
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.
About Us
MIT Sloan's marketing faculty continues the proud tradition established at MIT Sloan nearly half a century ago, combining scientific fundamentals with innovative ideas.
Mud Bay's Good Jobs Journey
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This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...
Quest Diagnostics (A): Improving Performance at the Call Centers
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In July 2015, MaryAnn Camacho joined Quest Diagnostics’s National Customer Service (NCS) organization as its Executive Director. Quest was the leading provider of diagnostic services and solutions in the United States. Camacho was hired to turn around an organization that had gone through a complex ...
Managed by Q
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In July 2015, Managed by Q co-founder and CEO Dan Teran was trying to decide how best to grow the 15-month old on-demand office cleaning and maintenance company. As Teran saw it, Q, which differentiated itself from the competition by leveraging people and technology, could grow by acquiring customer...