Henry Donnan Jacoby
William F. Pounds Professor of Management Emeritus, Professor, Applied Economics, Emeritus
William F. Pounds Professor of Management Emeritus, Professor, Applied Economics, Emeritus
Society of Sloan Fellows Professor of Management, Professor, Applied Economics
Toshiba Professor of Media Arts & Science, Professor, Information Technology
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.