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Ernst Rudolf Berndt
Louis E. Seley Professor Emeritus in Applied Economics, Professor Emeritus, Applied Economics
Christopher Knittel
Associate Dean for Climate and Sustainability, George P. Shultz Professor, Professor, Applied Economics; Associate Dean for Climate and Sustainability
Emilio J. Castilla
NTU Professor of Management, Professor, Work and Organization Studies
Robert M. Freund
Theresa Seley Professor in Management Science, Professor, Operations Research
Joseph Doyle
Erwin H. Schell Professor of Management, Professor, Applied Economics
Mud Bay's Good Jobs Journey
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This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...