Robert M. Freund
Theresa Seley Professor in Management Science, Professor, Operations Research
Theresa Seley Professor in Management Science, Professor, Operations Research
MIT Sloan School Dean, Emeritus, David Austin Professor in Marketing, Emeritus, Professor of Marketing, Emeritus
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.