Charles Kane
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
Ronald A. Kurtz (1954) Professor of Entrepreneurship, Professor, Global Economics and Management
Toshiba Professor of Media Arts & Science, Professor, Information Technology
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.