Sandy Pentland
Toshiba Professor of Media Arts & Science, Professor, Information Technology
Toshiba Professor of Media Arts & Science, Professor, Information Technology
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
Eastman Kodak Leaders for Global Operations Professor of Management, Professor of Statistics and Engineering Systems
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.