Search
Erin L. Scott
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Alexey Makarin
Mitsubishi Career Development Assistant Professor in International Management, Assistant Professor, Applied Economics
MIT Sloan professor uses new method to identify consumer demand trends and improve profits
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.