Peter Weill
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
Nanyang Technological University Associate Professor of Operations Research and Statistics, Associate Professor, Operations Research and Statistics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.