William F. Pounds
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
MIT Sloan School Dean, Emeritus, David Austin Professor in Marketing, Emeritus, Professor of Marketing, Emeritus
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.