Ideas Made to Matter
Marketing
Why the Butterball Turkey Talk Line works
The holiday hotline is a study in successful content marketing.
Nov 15, 2018
Search
31 - 40 out of 2011
Ideas Made to Matter
Artificial Intelligence
How to find the right business use cases for generative AI
Three steps to finding use cases for large language models: Break down workflows into tasks, consider all costs associated with automation, and launch pilots.
Jun 9, 2025
Ideas Made to Matter
Data
How to build a data-sharing culture — and why
Successful chief data officers shift the narrative away from the risks of data sharing to the risks of not sharing.
Sep 9, 2021
Teaching Resources Library
Sustainability
Energia Mundial: um Jogo de Negociação de Políticas Sobre Clima e Energia
Energia Mundial (World Energy) é um jogo de simulação de papéis em grupo em que os participantes testam um conjunto de políticas e estratégias que poderiam vir a tratar da mudança climática. Em um ambiente formado por grupos grandes, os participantes atuam no papel de líderes comerciais, da sociedad...
Apr 6, 2020
Teaching Resources Library
Leadership
Chris Peterson at DSS Consulting
Chris Peterson was assigned to lead a newly formed regional consulting team at DSS Consulting. She carefully selected the team members, built a cohesive group, and led the team in developing a new consulting service. Both Peterson and her team were satisfied with their accomplishments and ability to...
Sep 10, 2010
Ideas Made to Matter
Sustainability
Economic growth as sustainability cure, not curse
An MIT researcher’s take on how technology and growth help humans “tread more lightly” on the planet.
Jan 21, 2020
Ideas Made to Matter
Health Care
COVID-19 cases are 12 times higher than reported
New research reveals the true scope of COVID-19’s global spread. But don’t bank on herd immunity.
Jul 2, 2020
Eyebrow
Warehouse Work and Well-Being Study
Led by MIT Sloan Professor Erin L. Kelly, a team of researchers recently completed a multiyear study of how working conditions and worker voice affect worker well-being in e-commerce warehouses.
Teaching Resources Library
About Teaching Resources Library
A free learning resource for management educators and students
Press
Research
New study offers hope to commuters
A new study by scholars from MIT Sloan and Boston University has outlined ways in which new apps could in the future, be programmed to choose routes that will help ease traffic congestion.
Jan 8, 2018