Eric So
Sloan Distinguished Professor of Global Economics and Management, Sloan Distinguished Professor of Global Economics and Management
Sloan Distinguished Professor of Global Economics and Management, Sloan Distinguished Professor of Global Economics and Management
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
George Maverick Bunker Professor of Management, Professor, Accounting
Gordon Y Billard Professor of Accounting and Finance, Professor, Accounting
Nanyang Technological University Professor of Accounting, Professor, Accounting
General Motors Leaders for Global Operations Professor of Management, Professor of Management Science and Innovation
The Beer Distribution Game, one of the oldest and most widely used management simulations, is now available online as an interactive multiplayer websim.
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This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...