Michael A. Cusumano
Sloan Management Review Distinguished Professor of Management, Deputy Dean, Professor, Technological Innovation, Entrepreneurship, and Strategic Management
Sloan Management Review Distinguished Professor of Management, Deputy Dean, Professor, Technological Innovation, Entrepreneurship, and Strategic Management
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Jay W. Forrester Professor of Management (Emeritus), Professor, Technological Innovation, Entrepreneurship, and Strategic Management, Emeritus
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
William Porter (1967) Professor of Entrepreneurship, Associate Dean for Innovation and Inclusion, Co-Director, MIT Innovation Initiative
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.