Brian P. Halligan
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
George Eastman Professor of Management Science, Professor of Statistics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.