Susan Silbey
Leon and Anne Goldberg Professor of Humanities, Professor of Sociology and Anthropology
Leon and Anne Goldberg Professor of Humanities, Professor of Sociology and Anthropology
George Maverick Bunker Professor of Management, Professor, Accounting
Gordon Y Billard Professor of Accounting and Finance, Professor, Accounting
Nanyang Technological University Professor of Accounting, Professor, Accounting
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
By
This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...