Michael A. Cusumano
Sloan Management Review Distinguished Professor of Management, Deputy Dean, Professor, Technological Innovation, Entrepreneurship, and Strategic Management
Sloan Management Review Distinguished Professor of Management, Deputy Dean, Professor, Technological Innovation, Entrepreneurship, and Strategic Management
Gordon Y Billard Professor of Accounting and Finance, Professor, Accounting
Nanyang Technological University Professor of Accounting, Professor, Accounting
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.