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Peter Weill
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
John E. Core
Nanyang Technological University Professor of Accounting, Professor, Accounting
S.P. Kothari
Gordon Y Billard Professor of Accounting and Finance, Professor, Accounting
Joseph P. Weber
George Maverick Bunker Professor of Management, Professor, Accounting
Sandy Pentland
Toshiba Professor of Media Arts & Science, Professor, Information Technology
MIT Sloan professor uses new method to identify consumer demand trends and improve profits
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.