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81 - 90 out of 168
Ideas Made to Matter Entrepreneurship

Consumers prefer early entrants in new markets, but 2nd movers can still win

By Brian Eastwood

Consumers approve of firms that do the work to make an industry seem legitimate. Those that free-ride on that “legitimation work” are seen as less authentic.

Oct 22, 2024
Read Article
Ideas Made to Matter Research

4 capabilities of a real-time business

By Brian Eastwood

When enterprises address opportunities or threats immediately, they perform better. A new research briefing looks at the traits such companies share.

Nov 12, 2024
Read Article
Ideas Made to Matter Climate Change

‘Energy poverty’ hits US residents more in the South and Southwest

By Brian Eastwood

The LIHEAP formula for calculating energy aid was written in the 1980s. Researchers propose a solution that recognizes the cost of cooling a warming south.

Nov 18, 2024
Read Article
Ideas Made to Matter Sustainability

3 ways companies can scale emissions reduction

By Brian Eastwood

With carbon emissions reduction a top concern, tech leaders are building capabilities that help companies reduce their own emissions and those of suppliers and customers.

Apr 24, 2024
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Ideas Made to Matter Finance

Financial services’ deliberate approach to AI

By Brian Eastwood

Executives from financial services firms discuss early adoption of AI in the industry, reasons for caution, and the benefits of partnering with fintechs.

May 1, 2024
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Ideas Made to Matter Artificial Intelligence

Sam Altman thinks AI will change the world. All of it.

By Brian Eastwood

The OpenAI CEO talks artificial intelligence and regulation, AI and bias, AI and daily life, and more. For many reasons, he’s optimistic.

May 8, 2024
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Ideas Made to Matter Artificial Intelligence

Use imagination to make the most of generative AI

By Brian Eastwood

Microsoft chief scientist Jaime Teevan on why leaders should look beyond productivity gains when evaluating where to deploy generative artificial intelligence.

May 15, 2024
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Ideas Made to Matter Career

How companies can use AI to find and close skills gaps

By Brian Eastwood

To train employees on digital skills, companies need precise insight into current workforce skills. Artificial intelligence can help.

Jun 10, 2024
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Ideas Made to Matter Artificial Intelligence

Making generative AI work in the enterprise: New from MIT SMR

By Brian Eastwood

Leaders must rethink the way they manage people and projects to ensure that everyone reaps the efficiency and innovation benefits of generative AI.

Jul 16, 2024
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Ideas Made to Matter Artificial Intelligence

How to tap AI’s potential while avoiding its pitfalls

By Brian Eastwood

MIT PhD Ethan Mollick on how organizations can find artificial intelligence use cases, account for errors, and identify the most pressing concerns.

Jul 15, 2024
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