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Organizations should concentrate less on seeking to align information technology with the business and more on co-evolving IT with customers and the ecosystem.
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The retired logistics EVP talks transportation, in-store pickups, and incentivizing customers.
The Master of Finance (MFin) program provides strong experience with the fundamentals, plus the flexibility to customize.
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A new book explores the financial success of firms that use digital technologies to boost efficiency and improve customer experience.
J. C. Penney Professor of Management Science, Emeritus, Professor Emeritus, Marketing
Sloan School Career Development Assistant Professor, Assistant Professor, Operations Management
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Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.
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A successful strategic change requires trust and communication.
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A customized search program helped low-income families find and move to good neighborhoods to raise their children.
