Four marketing lessons from the sad fate of Crystal Pepsi
Are the wrong people buying your new product? How to avoid “harbingers of failure.”
Are the wrong people buying your new product? How to avoid “harbingers of failure.”
Four MIT Sloan alumni share their executive-level insights on the future of supply chain, the unexpected aspects of the industry, and what advice they’d offer rising professionals.
In this excerpt from ‘More from Less,’ Andrew McAfee explains how dematerialization led him to an optimistic theory of the Earth’s fortune.
Carl Berke, Lessons Learned from Decades of Investing in Life Science Ventures
Fighting misinformation, understanding powerful algorithms, and mitigating harms are top concerns for social media experts.
From MIT Sloan faculty and visiting experts, 21 quotes and comments that captured a year of change.
LEGO’s journey from market leader to the brink of bankruptcy and back yields valuable insights for companies seeking to revitalize mature products.
MIT experts on product-led growth, increasing AI buy-in, and more.
New books this year include a retirement how-to, the reissue of a classic entrepreneurship guide, and a look back at the California energy crisis.
Research about quantum computing, companies run by “geeks,” and how artificial intelligence will affect workers.