A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.
Constant incentives needed to counter consumer choices
Survey also finds that the customer is an important focus for KPIs
MIT Sloan’s Mohammad Fazel-Zarandi's research on undocumented immigrants has critical implications for the national debate around immigration policy.
Paper is the first to examine the effect of experience on performance variability.
Despite the fact that mortgage rates are at an all-time low, recent research done at the MIT Sloan School demonstrates that African Americans continue to pay more than other groups to be homeowners.
COVID-19 is upending data analytics practices, sidelining predictive analytics, and driving firms to external data and other economic indicators.
The conflict management expert discusses systems for mitigating discrimination and conflict in organizations
Edge computing is unlocking the real-time insights and intelligent automation that separate business leaders from the laggards.
Economics PhDs are more likely to have highly educated parents and come from a more socioeconomically advantaged background — and that’s a problem.
