Marketing
Ideas and insights about marketing from MIT Sloan.
Marketing

Advocating with authenticity in an issue-driven world
Lessons and warnings from Tory Burch, the NBA, the NFL, and more.

3 ways retail stores can survive against the odds
Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.

An ‘accuracy nudge’ could curtail COVID-19 misinformation
People are less likely to share falsehoods about the new coronavirus and COVID-19 when prompted to consider accuracy.

How Talbots embraces omnichannel sales
The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.

The successes and challenges of a YouTube tech reviewer
Jacklyn Dallas’ worst idea involved an iPhone and a “uniquely unappetizing” banana.

Supply chain transparency, explained
What is transparency, how does it differ from visibility, who’s demanding it, and how can it boost ESG ratings and consumer trust.

How to master direct-to-consumer marketing
Leaders from Peloton, Etsy, and Diageo talk direct-to-consumer, data, shipping, and achieving the ultimate customer experience.

How retail stores can thrive in the digital era
With batting cages, celebrity fashion shows, and private brands, Dick’s Sporting Goods is breathing new life into brick and mortar.

A tech YouTuber’s guide to building a brand
Jacklyn Dallas on time management, learning from feedback, and staying true to yourself.

Avoid these 5 product marketing missteps
First: Don’t tie yourself to a solution before you’ve got a problem.