Marketing

Lessons and warnings from Tory Burch, the NBA, the NFL, and more.

Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.

People are less likely to share falsehoods about the new coronavirus and COVID-19 when prompted to consider accuracy.

The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.

Jacklyn Dallas’ worst idea involved an iPhone and a “uniquely unappetizing” banana.

What is transparency, how does it differ from visibility, who’s demanding it, and how can it boost ESG ratings and consumer trust.

Leaders from Peloton, Etsy, and Diageo talk direct-to-consumer, data, shipping, and achieving the ultimate customer experience.

With batting cages, celebrity fashion shows, and private brands, Dick’s Sporting Goods is breathing new life into brick and mortar.

Jacklyn Dallas on time management, learning from feedback, and staying true to yourself.

First: Don’t tie yourself to a solution before you’ve got a problem.