Drazen Prelec
Digital Equipment Corp. Leaders for Global Operations Professor of Management, Professor of Management Science and Economics
Digital Equipment Corp. Leaders for Global Operations Professor of Management, Professor of Management Science and Economics
Class of 1958 Career Development Assistant Professor, Assistant Professor, Marketing
Academic Head, Enterprise Management Certificate; Senior Lecturer, Marketing
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.
MIT Sloan's marketing faculty continues the proud tradition established at MIT Sloan nearly half a century ago, combining scientific fundamentals with innovative ideas.