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Robert M. Freund
Theresa Seley Professor in Management Science, Professor, Operations Research
Joseph Doyle
Erwin H. Schell Professor of Management, Professor, Applied Economics
MIT Sloan professor uses new method to identify consumer demand trends and improve profits
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.
Mud Bay's Good Jobs Journey
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This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...