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Renee Richardson Gosline
Senior Lecturer, Research Scientist, Senior Lecturer and Research Scientist, Marketing
Our People
Our faculty researchers have deep expertise in operations management, organizational behavior, system dynamics, accounting, marketing, and finance.
Publications and Working Papers
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.
About Us
MIT Sloan's marketing faculty continues the proud tradition established at MIT Sloan nearly half a century ago, combining scientific fundamentals with innovative ideas.
PayPal and the Financial Wellness Initiative
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In 2015, when Dan Schulman became CEO of PayPal, a digital payments company, many people thought of it as the button they clicked when paying for online purchases. In 2015, PayPal embarked on a new mission: using technology to democratize financial services. In Schulman’s words, it would “turn the ...
Mud Bay's Good Jobs Journey
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This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...