D Eleanor Westney
Society of Sloan Fellows Professor of International Management, Professor, Global Economics and Management, Emerita
Society of Sloan Fellows Professor of International Management, Professor, Global Economics and Management, Emerita
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
Society of Sloan Fellows Professor of Management, Professor, Applied Economics
Ronald A. Kurtz (1954) Professor of Entrepreneurship, Professor, Global Economics and Management
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.