Drazen Prelec
Digital Equipment Corp. Leaders for Global Operations Professor of Management, Professor of Management Science and Economics
Digital Equipment Corp. Leaders for Global Operations Professor of Management, Professor of Management Science and Economics
Theresa Seley Professor in Management Science, Professor, Operations Research
Gordon Y Billard Professor in Management and Economics, Emeritus, Professor, Applied Economics, Emeritus
Society of Sloan Fellows Professor of Management, Professor, Applied Economics
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
John Norris Maguire (1960) Professor, Professor, Applied Economics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.