Susan Silbey
Leon and Anne Goldberg Professor of Humanities, Professor of Sociology and Anthropology
Leon and Anne Goldberg Professor of Humanities, Professor of Sociology and Anthropology
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.