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Michael Stewart Scott Morton
Jay W. Forrester Professor of Management (Emeritus), Professor, Technological Innovation, Entrepreneurship, and Strategic Management, Emeritus
Phil Budden
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Fiona E. Murray
William Porter (1967) Professor of Entrepreneurship, Associate Dean for Innovation and Inclusion, Co-Director, MIT Innovation Initiative
Erin L. Scott
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
MIT Sloan professor uses new method to identify consumer demand trends and improve profits
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.