Robert Gibbons
Sloan Distinguished Professor of Management, Professor, Applied Economics
Sloan Distinguished Professor of Management, Professor, Applied Economics
Leon and Anne Goldberg Professor of Humanities, Professor of Sociology and Anthropology
Toshiba Professor of Media Arts & Science, Professor, Information Technology
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.