Arnold I. Barnett
George Eastman Professor of Management Science, Professor of Statistics
George Eastman Professor of Management Science, Professor of Statistics
Toshiba Professor of Media Arts & Science, Professor, Information Technology
George Maverick Bunker Professor of Management, Professor, Accounting
Gordon Y Billard Professor of Accounting and Finance, Professor, Accounting
Nanyang Technological University Professor of Accounting, Professor, Accounting
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.