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Teaching Resources Library Strategy

Akamai's Localization Challenge

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Founded in 1998, Cambridge, Massachusetts-based Akamai provided its customers including Apple, Netflix, and Amazon services to accelerate and improve the delivery of content and applications over the Internet. By 2011, the company's globalization strategy and structure was harming its ability to com...

Sep 22, 2017
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Marketing

Publications and Working Papers

The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.

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Teaching Resources Library Ethics

Boeing's 737 MAX 8 Disasters

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On October 29, 2018, Indonesia’s Lion Air flight 610, a nearly new Boeing 737 MAX 8 jet, plunged into the Java Sea at 400 miles per hour, killing all 189 people on board. Eight days later Boeing issued a bulletin to all 737 MAX 8 and 737 MAX 9 operators stating that “erroneous angle-of-attack data” ...

May 2, 2023
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