Marketing
Publications and Working Papers
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.
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Press
Climate Change
Displacing coal with wood for power generation will worsen climate change say MIT, UMass Lowell and Climate Interactive researchers
New research challenges European Union policy that wood bioenergy is carbon neutral
Jan 16, 2018
Ideas Made to Matter
Entrepreneurship
Catching up with MIT-spun startups
Robotic kitchens, smart toys, a personal thermostat, and more.
Dec 21, 2018
Ideas Made to Matter
Digital Economy
15 assumptions leaders should reconsider
Time to take a fresh look at what customers want, how people work, and how to drive innovation.
May 10, 2022
Press
Entrepreneurship
MIT REAP launches eighth cohort of its global program
Cohort 8 includes teams of participants from Eastern Province, Kingdom of Saudi Arabia; Egypt; Los Angeles, USA; Manizales, Colombia; Northern Ireland, UK; Rio de Janeiro, Brazil; & Wallonia, Belgium.
Jun 10, 2021
Ideas Made to Matter
Artificial Intelligence
6 ways businesses can leverage generative AI
Experts from Salesforce, S&P Global, and Corning share six key strategies to unlock generative AI’s potential without falling for the hype.
Jan 28, 2025
Press
Human Resources
REMOTE, INC.: A new book by MIT Sloan’s Robert C. Pozen
What’s the best way, in a remote environment, to combat feelings of isolation? And how can you strike a balance of home and remote work that makes you truly happy and fulfilled?
Apr 27, 2021
Press
Analytics
MIT LFE and Informa Pharma Intelligence launch Project ALPHA
The MIT Laboratory for Financial Engineering (LFE) and Informa Pharma Intelligence announced a new initiative, Project ALPHA (Analytics for Life-sciences Professionals and Healthcare Advocates).
Jan 4, 2019
Press
Research
New study offers hope to commuters
A new study by scholars from MIT Sloan and Boston University has outlined ways in which new apps could in the future, be programmed to choose routes that will help ease traffic congestion.
Jan 8, 2018
Ideas Made to Matter
Research
The cost of uncoordinated responses to COVID-19
Social distance behaviors during the COVID-19 pandemic are influenced by geography and social connectedness, a new study finds.
Aug 4, 2020