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Teaching Resources Library Strategy

Ferrari in 2025

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The performance of the luxury performance car segment closely mirrored trends in the broader luxury goods sector, and both were buoyed by rising global wealth and demand for high-end products in the first quarter of the twenty-first century. During the global recession of 2008-2009, however, demand ...

May 12, 2025
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Teaching Resources Library Sustainability

Nike Considered: Getting Traction on Sustainability

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In 2008, Hannah Jones, Nike’s new VP of Corporate Responsibility, wanted the company to be a leader in creating sustainable footwear, and subsequently developed a strategy for working with the product units to do so. Questions remained about whether Nike was on the right track and if the company was...

Jan 21, 2019
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