Teaching Resources Library
MIT Sloan Case Studies
Strategy Case Studies

Ferrari in 2025
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The performance of the luxury performance car segment closely mirrored trends in the broader luxury goods sector, and both were buoyed by rising global wealth and demand for high-end products in the first quarter of the twenty-first century. During the global recession of 2008-2009, however, demand ...

ESPN Navigates a New World Order
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In the early 2010s, ESPN was at the height of its powers. As the crown jewel of the then unassailable cable television bundle, ESPN was receiving upwards of $7 every month from more than 100 million subscribers whether they watched ESPN or not. This was in addition to the multitude of ESPN offspring...

Athletes Unlimited: Innovating Professional Sports and Empowering Players
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On October 7, 2019, businessmen Jonathan Soros and Jon Patricof pitched a concept for a new professional sports startup to four professional softball players who had traveled to Soros’s office in New York City. During the meeting, the two men laid out their vision for an innovative professional soft...

Boeing's 737 MAX 8 Disasters
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On October 29, 2018, Indonesia’s Lion Air flight 610, a nearly new Boeing 737 MAX 8 jet, plunged into the Java Sea at 400 miles per hour, killing all 189 people on board. Eight days later Boeing issued a bulletin to all 737 MAX 8 and 737 MAX 9 operators stating that “erroneous angle-of-attack data” ...

PayPal and the Financial Wellness Initiative
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In 2015, when Dan Schulman became CEO of PayPal, a digital payments company, many people thought of it as the button they clicked when paying for online purchases. In 2015, PayPal embarked on a new mission: using technology to democratize financial services. In Schulman’s words, it would “turn the ...

The National Women's Soccer League (A): Navigating Uncertainty, Building for the Future
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Lisa Baird became the commissioner of the National Women’s Soccer League (NWSL) on Tuesday, March 10, 2020. Then, COVID-19 upended the sports world. On Thursday, March 12, as sports leagues around the country canceled or postponed their seasons, she announced the NWSL was cancelling pre-season match...

Netflix Goes to Bollywood
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Set in April 2020, the case chronicles the evolution of Netflix from renting DVDs by mail to the world's leading streaming video on demand (SVOD) provider. It explores Netflix’s distinctive strategy and culture, which promoted independent decision-making, agility, and innovation, and were central to...

Formula 1: Unleashing the Greatest Spectacle on the Planet
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In 2017, U.S.- based Liberty Media, owner of the Atlanta Braves baseball team and streaming music provider SiriusXM among other properties, purchased Formula 1, the commercial organization behind the motorsport of F1 from a private equity firm. The well-seasoned management team that took over, inher...

Fishbanks(鱼行):可再生资源管理模拟游戏
Fishbanks(鱼行)是一款多人参与的网上模拟游戏,游戏参与者扮演渔民的角色,在游戏中与其他玩家竞争并应对鱼类资源储量和捕获量上的变化,最终达到将自身的净值最大化的目标。参与者需要购买、出售和建造船只,决定捕鱼地点并互相协商。游戏还为讲师提供了政策上的选择,包括拍卖新船、发放许可证以及实施配额。

Fishbanks: uma simulação de gerenciamento de fontes renováveis
O Fishbanks é uma simulação multijogador baseada na web na qual os participantes fazem o papel de pescadores e procuram maximizar seu patrimônio líquido enquanto, competem com outros jogadores e lidam com variações nos estoques de pescado e na captura. Os participantes compram, vendem e encomendam b...