Consumer Products
Ideas and insights about consumer products from MIT Sloan.
Consumer Products
The unequal costs of Black homeownership
A significant variation in mortgage rates makes it hard for Black homebuyers to build housing wealth. A change in risk assessment could help.
3 ways retail stores can survive against the odds
Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.
15 MIT startups to watch
The 2020 delta v Demo Day trended toward products for women and digital platforms for more sustainable living.
Spatial analysis startup helps build healthy hospitals
Spatio Metrics uses its spatial analysis software to link architects with data when designing heath care sites.
6 steps to handle supply chain disruption
The coronavirus pandemic is upending global supply chains. From crisis communications to tough decisions, here’s how companies should prepare.
How Talbots embraces omnichannel sales
The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.
The successes and challenges of a YouTube tech reviewer
Jacklyn Dallas’ worst idea involved an iPhone and a “uniquely unappetizing” banana.
Supply chain transparency, explained
What is transparency, how does it differ from visibility, who’s demanding it, and how can it boost ESG ratings and consumer trust.
How to master direct-to-consumer marketing
Leaders from Peloton, Etsy, and Diageo talk direct-to-consumer, data, shipping, and achieving the ultimate customer experience.
How retail stores can thrive in the digital era
With batting cages, celebrity fashion shows, and private brands, Dick’s Sporting Goods is breathing new life into brick and mortar.