PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
MIT at COP30: How Research, Policy, and Collaboration is Leading to Actionable Outcomes
By
MIT at COP30: How Research, Policy, and Collaboration is Leading to Actionable Outcomes
What is a data democracy, and how can your company build one?
By
Leaders who actively design for the widespread use of data assets generate three times the revenue from data monetization compared with their peers.
Unlocking Triple Impact: A Local Currency Solution to FX Volatility in African Education Finance
Across Africa, currency volatility remains one of the most significant barriers to delivering truly mission-aligned capital. Despite decades of effort from policymakers, DFIs, and investors, the capital that flows into education and other high-impact sectors is still overwhelmingly dollar-denominate...
The top 10 MIT Sloan Ideas Made to Matter articles of 2025
By
They’re nearly all about artificial intelligence, with a guest appearance from quantum computing.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
Learn More
Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
Learn More
Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
Learn More