PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Priya Bhasin, MBA ’23
Priya Bhasin, MBA ’23, traces her path from Yahoo and Apple to MIT Sloan, where she built a venture with classmates and pivoted as AI technologies continually advanced.
How Ferrari balances identity and growth with the electric Luce
The Luce is Ferrari’s first fully electric vehicle. The company sees its release as a technological addition, not necessarily a market shift.
The 5 forces creating urgency around ethical AI adoption
In his book “Boundaries of Tolerance,” MIT Sloan School of Management senior lecturer Jeffrey Saviano argues that ethical AI strategy and governance are the defining leadership challenges of our time.
Stop debating automation vs. augmentation
As organizations begin deploying agentic systems that can execute entire workflows, a consequential question is emerging: How can leaders turn agentic AI productivity gains into business growth?
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Xi Chen
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)