PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Rewiring Prosperity: How Corporations and Entrepreneurs can Rewrite the Calculus of Economic Growth
Andrea Kates, our Entrepreneur-in-Residence, explores how strategic alignment between corporate scale and entrepreneurial agility unlocks new models of shared value across growth markets. Drawing on insights from our recent annual conference, the article challenges legacy, extractive approaches by r...
AI financial advice can be good — especially with the right questions
Large language models encourage smart financial behavior, but they fall short on the more subtle aspects of saving and investing, according to MIT Sloan’s Taha Choukhmane and co-authors.
Carbon credit prices driven more by buyer identity than climate impact
The same carbon credit can sell for dramatically different prices depending on the buyer, according to a new study from MIT Sloan School of Management.
These are the most urgent AI risks, according to 272 experts
Which AI risks could cause the most harm in the next five years? New MIT research shows that businesses should be aware of threats like competitive pressure and dangerous AI capabilities.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Xi Chen
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)