PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
AI’s missing ingredient: Shared wisdom
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We are in the fourth wave of artificial intelligence. In his new book, Alex Pentland says understanding AI from the 1960s, 1980s, and 2000s can help us develop technology that supports shared wisdom.
Empowering Teams and Driving Innovation: The Lasting Impact of the MIT EMBA
Stephen Barr is a media executive with 25+ years of experience and a member of the MIT EMBA Class of 2020.
Dynamic work design, explained
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Stalled projects and workarounds cause chaos in too many organizations. Dynamic work design offers a way to address this through continuous, hands-on problem-solving.
The Open Coalition on Compliance Carbon Markets, announced by leaders from 10 countries and the European Union, draws from a proposal from the Global Climate Policy Project at Harvard and MIT.
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The Open Coalition on Compliance Carbon Markets, announced by leaders from 10 countries and the European Union, draws from a proposal from the Global Climate Policy Project at Harvard and MIT.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
Learn MoreExample PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao (2022)