PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
11 MIT climate tech startups to know
What does the next wave of climate innovation look like? At the 2026 ClimateCAP MBA Summit, MIT-connected startups presented solutions across energy, materials, and supply chains.
Driving adoption of a newly-launched product at Toast
Based in Boston, Toast is an all-in-one restaurant point of sale and management platform, offering a suite of hardware and software products that handle everything from payment processing and payroll to reservations and online ordering. To stay competitive, the technology company is constantly innov...
You’re Probably Overinvested in Bonds
THE WALL STREET JOURNAL | MIT Sloan’s Robert C. Pozen argues that many affluent investors may be over-allocated to bonds and could benefit from a more equity-heavy 90-10 portfolio, citing long-term stock outperformance, tax advantages, and the limits of bonds as protection during market downturns.
“Disposable Workers” to be Published in August 2026
MIT Sloan Professor Emeritus Paul Osterman’s book Disposable Workers: The Transformation of Employment, is forthcoming from Harvard University Press.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao (2022)