PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Breaking Through Barriers with the MIT EMBA
Valentina Videva Dufresne is the President of North America and a Group Executive Committee member at Zehnder Group and a member of the MIT EMBA Class of 2021.
Who benefits from AI? New comic explores technology’s impact on labor
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Download “Power and Progress: The Mini-Comic!” for free. A new comic book adapts MIT Nobel Prize-winning economists’ work on how AI affects workers and shared prosperity.
New MIT Sloan courses focus on deep learning, gen AI, and fintech
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Additions to the MIT Sloan 2025 – 2026 course list include Intensive Hands-On Deep Learning, AI and Money, and The Arrhythmia of Finance.
What the bond market has to say about generative AI
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How do generative AI model releases impact consumption expectations? New MIT Sloan research shows large, unexpected reactions in the bond market.
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Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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