PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
3 keys to building a sematic layer
A new research briefing explains how semantic layers make enterprise data more accessible and understandable by humans and machines.
Creating a Live Bird Price Engine for Chickin Indonesia
Chicken is one of the most popular options in Indonesia’s meat industry, valued at $17.5 billion and growing. It’s an affordable, widely available source of protein, as well as a promising market with plenty of room for growth. However, pricing is extremely volatile, as there is no agreed-upon bench...
MIT Sloan launches Catalytic Climate Finance Project to accelerate the scale-up of climate technologies
A new MIT Sloan School of Management initiative aims to design the financial architecture needed to bring breakthrough climate innovations from technical promise to commercial scale
How will AI automation hit — like a crashing wave or a rising tide?
AI performance is improving across many workplace tasks broadly, not in sudden shocks, new MIT research finds. That cadence gives companies and workers time to prepare for task-level displacements.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Xi Chen
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)