PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Breaking Barriers, Building Impact: One Alumna's Path from Software Engineer to Executive Leader
Anita Carleton, MIT EMBA ’18 and Division Director at Carnegie Mellon University’s Software Engineering Institute, shares how the MIT EMBA transformed her leadership approach, accelerated her career, and prepared her to lead national software engineering, cybersecurity, and AI initiatives in support...
The 10 principles of finance
With technology and policy developments roiling finance, it’s a good time to revisit the fundamentals. Here are 10 core concepts from MIT Sloan Nobel laureate Robert C. Merton and co-authors.
Achieve big value with smaller AI efforts
Organizations see success by starting with smaller AI transformations. Aiming for incremental value builds a foundation for sustainable results.
Top 10 Alumni Stories of 2025
In 2025, the MIT Sloan alumni community stayed busy finding a cure to pediatric brain cancer, publishing new research on leadership, and more.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao (2022)