PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Leading with Purpose: Entrepreneurship, AI, and the MIT EMBA Experience
Serial entrepreneur and MIT EMBA alum Andrea Guendelman shares how her mission-driven career—from expanding access to tech jobs to building inclusive hiring solutions—informs her leadership today. In this conversation, she reflects on the lessons she gained at MIT Sloan, the evolving role of AI in h...
3 ways to use AI: Are you a cyborg, a centaur, or a self-automator?
A study of consultants found that employees use generative AI three different ways. Each has different implications for on-the-job learning.
New study identifies shared mathematical principle linking how cells, companies, and cities diversify
New research from MIT Sloan and the Santa Fe Institute shows common patterns in the growth of biological and social systems.
From Simulation to Strategy: Climate Modeling Motivates Action at the Top
New research by MIT Sloan finds that leaders who participate in engagements using an interactive climate policy simulator, En-ROADS, demonstrated a stronger understanding of climate solutions.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao (2022)