PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
How friends of friends become friends on social media
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New MIT Sloan School of Management research conducted on Twitter (formerly X) shows that having shared connections directly contributes to social media users connecting with one another online.
Power for the People
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Mojola Ola, EMBA ’22, is redefining energy access across Africa—and transforming the lives of the people in the country he calls home.
3 insights about AI and society from MIT research
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MIT Sloan research explores the promise and limits of using AI in medicine, hiring, and creative pursuits.
Yurui Tong, MBAn ’21
Yurui (Rui) Tong, MBAn ’21, reflects on her educational and professional journey through a personal lens of self-discovery and curiosity.
Select Marketing Faculty
Full-Time Faculty

Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Class of 1958 Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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