PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
How to find the right business use cases for generative AI
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Three steps to finding use cases for large language models: Break down workflows into tasks, consider all costs associated with automation, and launch pilots.
A New Calculus for Global Prosperity at the MIT Kuo Sharper Center
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At its April conference, the MIT Kuo Shaper Center for Prosperity and Entrepreneurship unveiled its new name and facilitated thought-provoking discussions about the future of global growth markets.
Tribute to Stanley Fischer, winner of the first Miriam Pozen Prize
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Memorial tribute to Stan Fischer.
A road map for startups, from Moderna’s co-founder
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Adversity can cultivate instincts that serve entrepreneurs well, says venture capitalist Noubar Afeyan. Here are his three tips to start innovating.
Select Marketing Faculty
Full-Time Faculty

Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Class of 1958 Career Development Assistant Professor
Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Assistant Professor at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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