PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Carbon credit prices driven more by buyer identity than climate impact
The same carbon credit can sell for dramatically different prices depending on the buyer, according to a new study from MIT Sloan School of Management.
These are the most urgent AI risks, according to 272 experts
Which AI risks could cause the most harm in the next five years? New MIT research shows that businesses should be aware of threats like competitive pressure and dangerous AI capabilities.
Remembering Robert McKersie, who reshaped how we understand negotiation
McKersie’s 1965 framework for labor bargaining became one of negotiation theory’s most enduring ideas — and helped guide a life of activism, mentorship, and academic leadership.
MIT Sloan School of Management launches Evening MBA
The program expands the school’s offerings to reach a new audience of working professionals who will earn an MBA from MIT Sloan while remaining in their current jobs.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Xi Chen
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)