PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
From Malaysia to Brazil: Action Learning team reunites to make an impact
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Sometimes, an MIT Sloan Action Learning team is so successful that it calls for an encore. That’s what happened for MBA ’25 students Shawn George, Neha Golakia, Trung Nguyen, and Nisha Patel when they teamed up again for a Global Entrepreneurship Lab (G-Lab) project in Brazil after a successful ASEA...
Generative AI’s hidden cultural tendencies
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New research from MIT Sloan finds that generative AI provides culturally distinct responses to the same prompt in different languages.
New book explores the economic limits of a moral life
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Two economists offer a framework for thinking about the place of values in the decisions of modern life.
How to spot real value in AI — and avoid the snake oil
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A new book aims to help business leaders separate real AI value from overhyped claims.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Class of 1958 Career Development Assistant Professor
Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Assistant Professor at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
Learn MoreExample PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao