PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Africa's Renewable Boom Is Expanding. African Ownership Isn't.
Much of the discourse around the pace at which renewable energy has taken off in Africa has centred largely on two themes: cost of capital and regulatory certainty. In reply to "The real barrier to Africa's solar energy boom" by Rabah Arezki, Linda Mabhena-Olagunju argues the wider discourse misses ...
The Hidden Lever
During our Growth Stage Program in Cairo this past June, ten distinct levers of scale were explored with the participating founders. Gisele El Far, an intern at the MIT Kuo Sharper Center who documented the sessions, noticed a powerful thread connecting every insight: trust. From keeping systems ...
‘No One Works Here’ urges firms to tackle human bottlenecks with AI
In his new book, MIT Sloan School of Management’s Paul Cheek argues that companies lose competitive ground when they keep humans in the loop on decisions that AI can make more efficiently.
Lessons in Leadership from the Dragon Boat Festival
For the first time in its 47-year history, the Boston Dragon Boat Festival featured a team from the MIT Club of Boston comprised of alumni, students, affiliates, and Institute community members.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Xi Chen
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)