PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Buçinca to Join IWER Faculty
Zana Buçinca, a scholar whose research interests include human-AI interaction and the future of work, will be joining the faculty of the MIT Institute for Work and Employment Research (IWER) in the fall of 2026 when she joins the MIT Sloan School of Management’s Work and Organization Studies group ...
Design insights from studying the Van Gogh Museum
Museum layout shapes visitor engagement, according to new research.
How to boost pro-worker AI in your company
As AI capabilities advance, the window for shaping whether the technology augments or replaces workers is narrowing. Decision makers need to step up, MIT researchers say.
Former Chief of Staff to US Treasury Secretary Janet L. Yellen Joins MIT
Join the MIT Climate Policy Center in welcoming Didem Nisanci to the Global Climate Policy Project (GCPP) at Harvard and MIT as a Senior Fellow for Climate and Geoeconomics.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao (2022)