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Deborah L. Ancona
Seley Distinguished Professor of Management, Professor, Organization Studies
Renee Richardson Gosline
Senior Lecturer, Research Scientist, Senior Lecturer and Research Scientist, Marketing
Susan Silbey
Leon and Anne Goldberg Professor of Humanities, Professor of Sociology and Anthropology
William F. Pounds
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
MIT Sloan professor uses new method to identify consumer demand trends and improve profits
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.