Dean Eckles
William F. Pounds Associate Professor of Management, Associate Professor, Marketing
William F. Pounds Associate Professor of Management, Associate Professor, Marketing
Our faculty researchers have deep expertise in operations management, organizational behavior, system dynamics, accounting, marketing, and finance.
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.
MIT Sloan's marketing faculty continues the proud tradition established at MIT Sloan nearly half a century ago, combining scientific fundamentals with innovative ideas.
The MIT Sloan Marketing Group faculty is engaged in award-winning research projects that cross disciplinary lines and explore new concepts, ideas, and methods.
PhD students in the marketing group benefit from the teaching, research, and mentorship of MIT Sloan’s world-renowned faculty.
The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience.
Associate Professor Dean Eckles studies how our social networks affect our behavior and shape our lives.
By
This 2019 MIT Sloan case by Zeynep Ton and Katie Bach describes how the executive team at Mud Bay, a privately held pet store chain based in Olympia, Washington, implemented a good jobs strategy by offering better wages and benefits and seeking to recoup the costs by increasing sales growth and lowe...