Drazen Prelec
Digital Equipment Corp. Leaders for Global Operations Professor of Management, Professor of Management Science and Economics
Digital Equipment Corp. Leaders for Global Operations Professor of Management, Professor of Management Science and Economics
Senior Lecturer, Research Scientist, Senior Lecturer and Research Scientist, Marketing
Our faculty researchers have deep expertise in operations management, organizational behavior, system dynamics, accounting, marketing, and finance.
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.