Arnold I. Barnett
George Eastman Professor of Management Science, Professor of Statistics
George Eastman Professor of Management Science, Professor of Statistics
Iberdrola-Avangrid Professor in Electric Power Systems, Associate Professor, Operations Research
MIT Sloan School Dean, Emeritus, David Austin Professor in Marketing, Emeritus, Professor of Marketing, Emeritus
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.